Media & Analytics Tagging Strategy
How do you ensure you’re making the right decisions for your digital marketing campaigns? The answer is all in the data.
Making Better Data-Driven Decisions Starts With Data Collection.
We’ll set up your campaigns for success by first crafting a customized media and analytics tagging strategy. Based on your campaign’s goals, we’ll identify the KPIs that will be tracked and determine how customers interact with your website so we can drive even more coversions!
Media & Analytics Tagging Strategy
We’ll set up your campaigns for success by first crafting a customized media and analytics tagging strategy. Based on your campaign’s goals, we’ll identify the KPIs that will be tracked and determine how customers interact with your website so we can drive even more conversions!
Reporting
We have all the tools you need for reporting. No need to worry about integrating data sources and automating reports, we’ll handle that for you!
You’ll be able to see all your data, live, in a centralized location; and have access to custom dashboards that show you the data that matters to you.
We’ll maximize the use of key analytics platforms to help you make better decisions in this crucial step in the campaign process.
Conversion Rate Optimization
Encompasses the data-driven strategies and decisions that help you reach and exceed your campaigns’ goals–from making tweaks in implementation and ensuring proper data measurement, to running A/B tests and improving user experience.
Reporting
Vast list of tools
We are experts in the following tools and are very adaptable, let us know how we can help and we can walk you through our processes to see if we’re a good fit!
Google Analytics Universal Analytics (and Google Analytics 4) Google Tag Manager - Server Side Google Tag Manager Facebook Ads (Conversion API) Google Data Studio Google Ads SEM Rush Ahref Supermetrics Google Optimize AgencyAnalytics Excel Google Spreadsheet Facebook Ads Manager Linkedin Ads Pinterest Ads Snapchat Ads Reddit Ads Outbrain Ads
Analytics Knowledge areas
This is just the list of areas where our expertise is profound.
Experiment Design & Development
Tag Management
Google Analytics Enhanced E-Commerce
Cross-domain tracking
Custom reports
Custom dashboards
Conversions & Goals
Audiences & Segments
Bot filtering
Customized Google Analytics Audits
WordPress
Shopify
WooCommerce
HTML, CSS, Javascript
